Airbnb Host Tips (How to BRAND your Vacation Rental)
Articles,  Blog

Airbnb Host Tips (How to BRAND your Vacation Rental)

Want to leave a lasting impression on your
vacation rental guests? In this video, I’ll show you how. Hi, I’m Heidi Miget and I’m a marketing strategist
for vacation rental homeowners. I’ve been a marketer for over 10 years, but
I’ve also been a vacation rental homeowner for over five. That’s why I started my agency, Fully Booked
Consulting, to work with vacation rental homeowners who need help with their marketing. So for easy marketing tips that you can follow
along for your vacation rental, be sure to subscribe to this channel, I post new videos
every Tuesday. Let’s say you’re looking for a condo on a
beach in Destin, Florida. What’s going to jump out at you more, something
that just has named itself Condo Unit #22 or Beachfront Bliss? A strong vacation rental brand can not only
draw in a potential guest when they’re browsing through hundreds of homes, but it can also
leave a lasting impression on those that have stayed at your home. It makes it easier for them to refer you to
others, or to go back and find you when they want to rebook next year. Today I’ll review why a brand is important,
three ideas to help you name your rental, and three tips to help you bring your brand
to life. I spent six years of my career at a branding
agency, where I worked with Fortune 500 brands, and they are willing to pay a lot of money
for branding because they know how important it is. But a brand is still just as important for
a small business. As an agency owner, I ensure that my clients
are keeping their brand top of mind, which is why I wanted to put this video together
today. First, here are three reasons why it’s so
important for you to brand your vacation rental. Reason number one is that a brand really allows
the potential guest to connect to your rental. Reason number two is that a brand will make
it easier for a guest to find you, refer you, and it encourages repeat visits. And reason number three is that most vacation
rental homeowners aren’t taking advantage of this, so it’s a great opportunity to really
stand out among the crowd. Okay, so here are three ideas that you can
keep in mind if you’re naming your home for the first time. Idea number one would be to highlight a unique
feature that your home has. For example, one of the clients that I worked
with had a vacation home and surrounded by it were dogwood trees, so they named their
home Casa del Cornejo and that means House of the Dogwoods. That would be one idea that you could use
to start with. Idea number two is to really capture the owner
personality. Another one of my clients has over 30 homes
in their portfolio and what they’ve done is they’ve named each one of their homes to capture
and important facet of their life. They have names of homes for sports teams
that they like, city that they have lived in, or places that they’ve traveled. It could be unique to you and it could really
capture the owner personality. And idea number three would be capture kind
of the home’s vibe. Another vacation rental homeowner that I worked
with had a cozy little cottage in a secluded part of a lake and they also had a hot tub
in their home. So their home name was M&M’s Retreat, and
that just kind of nicely sums up what you really get with their home. So those are a couple ideas to help get you
started, hopefully something was helpful to start with your brainstorming. Here are a few tips you can keep in mind when
deciding a name. Tip number one is that you want to think about
the execution. How are you going to execute this theme throughout
the room and on the wall hangings and anywhere else that you can really incorporate the brand,
trying to think about how your theme can continue throughout the home. Tip number two is to really be consistent. You not only want to be consistent throughout
all of the rooms within your home, but how are you going to incorporate it into the communication
with your guests, into the book that you leave. You want to really make sure that once you’ve
decided on a name for your home that you incorporate it into all the different guest touchpoints. And tip number three, you can really level
up your branding, you can take this to the whole next level. You could get a logo for your brand, you could
add this on towels throughout the home. I’ve even seen where you could put it on pillows,
or just really start to find subtle, nice ways to brand it throughout the home. Those are kind of bonus points, but if you
go that level you will definitely get remembered by your guests. Leave me a comment below. Have you branded your vacation rental yet? Are you going to? Let me now, I want to hear. So you’ve started thinking about your vacation
rental brand and that is an awesome first step. Now, how is your overall marketing strategy
looking like? If you’re not sure, that’s okay, I’ve got
you covered. I created the Vacation Rental Marketing Roadmap
and this is my seven-step process to really setting up your vacation rental for success,
and I also cover some of the mistakes that I often see when someone’s first setting up
their listing. So be sure to check this guide out, you can
grab the link below in the comments, and just sign up. It’s a free guide and it’ll go straight to
your inbox. If you liked this video let me know by liking,
commenting, and sharing with your fellow vacation rental homeowners. Thank you so much for watching, and I post
new videos every Tuesday so be sure to subscribe. Hit the bell to be notified, and I look forward
to seeing you then. Thanks!


  • Fully Booked Consulting

    Thanks for watching!! Have you branded your vacation rental yet? Let me know your brand name in the comments!
    *Be sure to grab my Vacation Rental Marketing Roadmap. It will help you prioritize your marketing efforts to ensure your efforts have the greatest impact possible:

  • Dave Erickson

    Every time I watch one of your videos I realize how much thought I haven’t given to my seasonal rental! I guess it’s the result of lacking your years in the digital marketing realm. Thanks so much for sharing your expertise.

  • Kalamity Kate

    We are working on our home with a plan to rent it to vacationers, but we have a ways to go. We will definitely list on one or two of the big sites but ultimately I'd love to lessen any dependence on those sites and direct folks to our own website instead. BUT – word to the wise – if anyone else is thinking about this too, it might be wise to check GoDaddy with your short list of names before locking the name in. I got the cart ahead of the horse and created a Facebook and Instagram page for our home with the name I THOUGHT we would go with: SeeYouAround. (Ours is a round house, so I thought it was fun and clever. Anyhoo…). Time has gone by, I've posted a number of status updates, etc. to my little group of friends on FB, etc., and I finally wanted to snag my URL to make it official. Well, it ends up that the cost of buying would be upwards of $11K!!! I was able to MUCH more affordably buy, which is great – but now I have to try to figure out how to re-name my existing pages for Facebook and Instagram. Its not going to be an easy task for me, as I'm not a genius at navigating all the ins and outs of it. SO take a lesson from me and create your naming plan FIRST, before dipping even a toe in the marketing waters – even when using "free" sites!

Leave a Reply

Your email address will not be published. Required fields are marked *