Supra speeds into NASCAR
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Supra speeds into NASCAR


DAGEN: ANY EXCUSE TO TALK ABOUT RACING. TOYOTA FOUND ACCEPTANCE ON NASCAR TRACKS. THEY’RE SWITCHING UP THE MODEL, GOING WITH A TRUE SPORTS CAR, THE TOYOTA SUPRA. IT WILL MAKE ITS DEBUT NEXT YEAR BUT JOINING US FROM DAYTONA INTERNATIONAL SPEEDWAY IN DAYTONA, FLORIDA, NASCAR CHAMPION CHRISTOPHER BELL, VICE PRESIDENT OF TOYOTA DIVISION, ED LOUKOS AND DAVID WILLS. CHRIS, IT’S DAGEN. ARE YOU EXCITED TO RACE IN THIS CAR NEXT YEAR?>>I’M BEYOND EXCITED. TO BE ABLE TO BE THE FIRST STARTING AT DAYTONA, IT’S GOING DRIVER TO PUT IT IN VICTORY LANE. DAGEN: WE’RE COUNTING ON THAT. THE GENTLEMEN SITTING NEXT TO YOU ARE COUNTING ON THAT TOO. WHAT DO YOU EXPECT TO GET IN TERMS OF SALES FROM THIS EXPOSURE?>>WELL, OBVIOUSLY THE SUPRA IS AN ICONIC TOYOTA BRAND, RACE CAR, SPORTS CAR. AND WE’RE COMING BACK TO NASCAR, ESPECIALLY IN THIS SERIES, IS A GREAT ENTRY POINT TO BRING IN THIS VEHICLE. THERE’S NOT A BETTER PLATFORM TO WE LOVE NASCAR. TOYOTA LOVES NASCAR. THE SUPRA WILL BE GREAT. YOU TALK ABOUT MOVING INTO THE SUPRA.>>WELL, IT IS A BIG CHANGE. WE’VE BEEN OBVIOUSLY HAVING CAMRY AND TUNDRA ON TRACK BUT ADDING SUPRA TO THE LINEUP ADDS GREAT DIVERSITY TO THE CARS THAT WE HAVE, WE HAVE THE FANS EXPOSED TO IN THE SPORT. IT’S A TERRIFIC OPPORTUNITY TO BROADEN THE FAN BASE, BRING BACK THE EXCITING SUPRA. WHAT’S NEAT IS THE BACK STORE RIM THESE THINGS DON’T HAPPEN OVERNIGHT. THERE’S ABOUT AN 18 MONTH RUNWAY TO ACTUALLY GET A NEW CAR ON-TRACK. SO GREAT COLLABORATION BETWEEN TRD, OUR FRIENDS AT KELSEY DESIGN AND THE CHIEF ENGINEER OF THE SUPRA, MR. DADA.>>THAT WAS AWESOME. DAGEN: IN TERMS OF EXPOSURE, I’M CURIOUS ABOUT THIS, TOYOTA, AND THIS APPLIES TO ALL OF THE AUTOMAKERS, HOW DOES RACING ON THESE TRACKS IN NASCAR, HOW DOES IT HELP SALES, ED?>>SO, NASCAR HAS BEEN A BIG PIECE OF OUR ORGANIZATION SINCE 2004 WHEN WE STARTED STRUCK RACING AND 2007 WHEN WE WENT CHANCE TO TALK ABOUT OUR AMERICANIZATION MESSAGE. WE GET TO TALK ABOUT OUR PLANTS AND ALL THE PEOPLE THAT WE EMPLOY IN THE UNITED STATES AND ALL OF OUR DEALERSHIPS AND THE INVESTMENT THAT WE’VE MADE. IT REALLY HAS TRANSLATED TO MORE SALES. OUR ACCEPTANCE RATE AMONGST NASCAR FANS ALONE IS 50%. DAGEN: GOOD LUCK. BE SAFE THIS WEEKEND. I HOPE THE TRACK IS GOOD TO YOU

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